Readers who have been following faithfully along with the draft online
publication of Defying Gravity: The Parallel Universe of T. Townsend
Brown will hopefully recall how this project began: In the summer
of 2002, I received an anonymous e-mail which first brought Brown to my
attention. That e-mail also said "...smarter image is selling an air purifier on
cable for 60+. He never collected the royalties for that either."
The writer of this message was obviously referring to The Sharper Image, and
the "Ionic Breeze" air purifier which has been relentlessly marketed
via TeeVee infomercials for quite some time now. Readers of the chapter
entitled "How Many Generals Does It Take?" will recognize the Sharper
Image product as undeniably similar to the device that Townsend Brown was
demonstrating in the mid 1960s.
So I have had it in the back of my mind for quite some time that at some
point, I would approach The Sharper Image and ask them what they know about the
"paternity" of their product.
I finally got off my duff a few weeks ago and contacted the Public Relations
Department at The Sharper Image corporate headquarters in
San Francisco. Of course, the “public relations” office
doesn’t really want to have any contact with “the public,” so my call was
answered by a machine. I told the
machine why I was calling and what I hoped to learn regarding the origins of
the technology behind their very successful product. I left my phone number and my e-mail
address.
The next morning I received an e-mail from Suzie Stephens in the Sharper
Image Public Relations office that sounded like it was a copy-paste job from
her folder of “boiler-plate responses to impertinent questions:”
Thank
you for taking the time to contact The Sharper Image Public Relations. We
appreciate your interest in our Best Selling Ionic Breeze Air Purifier.
This is a Sharper Image Design product that was developed in house. For
more information on the Ionic Breeze and how it works, please feel free to
visit our website at http://www.sharperimage.com
for thorough information on the product and its technology or contact me if you
have additional questions.
Well, I did contact Suzie via e-mail that same
day. And, rather than be circumspect
about what I was after, I explained precisely what I was interested in: finding if indeed there is a trail of patents
and developments that would lead from today’s ubiquitous Ionic Breeze products
back to the work that Townsend Brown demonstrated back in the 1960s.
That was nearly a month ago and Suzie still hasn’t
responded. I don’t guess she’s got
“boiler plate” response for actual questions -- especially when they challenge The Sharper Image's frequent boast that their products were "invented here."
However, my research assistant, Elizabeth Helen Drake -- who
is not known to let go of any subject once she gets the bit in her teeth --
seized the opportunity and delivered all
the info I could possibly require on the subject. It was easy, thanks to Google and a couple of
well-chosen keywords.
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